Risk and Ignorance, the way I understand it
There are limits to what we know, and a lot of the time we are trying to figure out ways in which to make outcomes insensitive to our ignorance. Risk avoidance in the daily sense, to me, is ignorance avoidance, the seeking of profitable action crafted to avoid areas of ignorance. My ignorance being special to me, by paying attention to it I make maximal use of my Richardian comparative advantage with respect to others.
I don't understand what others do or do not know very well, so I use the shortcut of estimating comparative advantage by virtue of my absolute level of certainty in the subject matter. Sometimes, however, I come across subjects which nobody really knows anything about. If others also maximize their comparative advantage by sticking to opportunities of high absolute certainty, then opportunities of low absolute certainty and high relative certainty would be one type of under-exploited opportunity I know to expect to find.
This, I feel, is the risk-tolerance of the entrepreneur. It is quite distinct from financial risk as we treated it two posts ago, which in fact is a rather strange animal because it is simultaneously uncertainty about the outcome and certainty about probabilities, an unlikely state in the real world.
I am guessing that the mind machinery for dealing with possibilities and future counterfactuals is more like Monte Carlo than anything else. We think of detailed alternate future paths and use those to weigh the value of an option - sounds like the algorithm a particular go-playing AI uses. What makes for a good Monte Carlo sampling strategy? How does one become a better Monte Carlo sampler? Answers to those would make for big advances in thinking.
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